Nike X158, Shanghai
Nike X158, Shanghai
Nike 21 Mercer, New York
Nike 21 Mercer, New York
Nike 21 Mercer, New York
Dover Street Market Ginza, Tokyo
Nike 1948, London
Nike x Pedro Lourenço (2014)
Retail concept/design/creative direction, environmental graphics, branding, collateral.
TOC was commissioned by Nike Energy Marketing to develop retail installations and branding for the launch of its first women's apparel design collaboration—a collection of sportswear developed by Brazilian designer Pedro Lourenço. Rather than adopt the standard approach to Nike retail (i.e., a signifier used to illustrate a product benefit), we sought to position the collection through the production of atmosphere. The hope was to suggest that by provoking an emotion or sensation we can promote a connection between customers and objects that does not rely on a prescriptive, rational "benefit."
Photography
Gregory Harris
Photo Art Direction
Ibrahem Hasan
3d Design
Jake Gevalt
Concept renderings
Concept renderings
Concept renderings
Nike x Pedro Lourenço lookbook
Nike x Pedro Lourenço lookbook
Nike x Pedro Lourenço lookbook
Nike x Pedro Lourenço lookbook
Nike x Pedro Lourenço lookbook
Nike x Pedro Lourenço lookbook
Liberty London windows.
Liberty London windows.
Liberty London windows.